CREATIVE, RESOURCEFUL, ANALYTICAL
Kristi is an accomplished marketing executive
with a knack for turning complexity into
engaging content and stories.
with a knack for turning complexity into
engaging content and stories.
Bio Summary
|
I am an accomplished marketing executive with a 20+ year career that began in finance and evolved into a talent for bringing ideas to life. I've authored everything from technology whitepapers to children's books; I've armed sales teams with tools from presentations to websites; and I've scored numerous prestigious industry awards for my employers including Red Herring, CODiE and Stevie. I do my best to make the most of every day - both in and out of the office - and continue to strive for achievements that seem out of reach to others, just because it's fun.
I have not met a corporate environment that couldn't benefit from an entrepreneurial drive. I enjoy the challenge of delivering big results with small teams and have done so in numerous industries including technology/computer software, payments, financial services, telecommunications and healthcare. Specialties include communications, branding and storytelling through the creation of print, digital and video assets that support sales. Additional areas of expertise include product marketing, strategic planning, public relations, analyst relations, creative writing, team building and leadership. |
|
Testimonials
Marketing Awards and Education
Communicator AwardsLed teams honored with 14 Awards, 2009-2016: print (brochures, case study, ad campaign) and online video (customer story, company image, online commercials)
|
Telly AwardsPart of the creative team honored with two 2015 Telly Awards for Online Video and Branded Content
|
EducationM.B.A., Marketing & Entrepreneurship, DePaul University
B.S. in Business Administration, Truman State University |
|
Notable News
|
Sample Portfolio
Behind every company, product or customer is a story to be told. Here's a sampling of some of the favorite projects I've led during the course of my career: web, video and print.
WEBSITEI have led the development of numerous corporate websites from start to finish: concept, content creation, direction over design, web and video. My goal is to convey a complex offering in a simple and engaging way.
Request Samples |
CASE STUDYCreated this video in partnership with our customer Mercedes-Benz USA to convey the benefits of our technology solution. Led the concept, storyboard and client interviewing, working in collaboration with videographer.
Watch Video |
EBOOKI was charged with rebranding a 10-year-old company in just six weeks. Our small team rose to the challenge and turned that experience into an eBook, sharing lessons learned and leveraging the content to generate new sales leads.
Download eBook |
Featured Speaker at the 2018 Macmillan Learning and Scientific American
STEM SUMMIT 6.0
STEM Solutions: Promise and Progress
Creating STEM Role Models in Media, featuring: Angie Prindle, Senior Producer, Emmy Award-Winning PBS SciGirls; Kristi Grigsby, Founder, STEM Girls Books; Anna Rothschild, On-Air Host & Editor for Science, The Washington Post; Moderator Anna Kuchment, The Dallas Morning News Science Writer and Contributing Editor at Scientific American. Watch the presentation.
The Other Side of Me
|
Fun and InspirationCreativity is fueled by a balanced life. For me, that means: faith, family, travel and the sanctuary of my little piece of paradise in Southwest Florida.
|
|