CREATIVE, RESOURCEFUL, ANALYTICAL
Kristi is an accomplished B2B marketing executive with a knack for turning complexity into engaging content and stories that drive demand.
Kristi is an accomplished B2B marketing executive with a knack for turning complexity into engaging content and stories that drive demand.
Bio Summary
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I am an accomplished marketing executive with a 20+ year career that began in finance and evolved into a talent for bringing ideas to life. I've authored everything from technology whitepapers to children's books; I've armed sales teams with tools from presentations to websites; and I've scored numerous prestigious industry awards for my employers including Red Herring, CODiE and Stevie. I do my best to make the most of every day - both in and out of the office - and continue to strive for achievements that seem out of reach to others, just because it's fun.
I have not met a corporate environment that couldn't benefit from an entrepreneurial drive. I enjoy a hands-on approach to the challenge of delivering big results with small teams and have done so in numerous industries including technology/computer software, payments, financial services, telecommunications and healthcare. Experienced across nearly every aspect of marketing, my specialties include the areas of communications, content, digital, campaigns, and events. Additional areas of expertise include strategic planning, branding, partner marketing, product marketing, public relations, analyst relations, creative writing, team building and leadership. |
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Marketing Awards and Education
Communicator AwardsLed teams honored with 14 Awards, 2009-2016: print (brochures, case study, ad campaign) and online video (customer story, company image, online commercials)
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Telly AwardsPart of the creative team honored with two 2015 Telly Awards for Online Video and Branded Content
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EducationM.B.A., Marketing & Entrepreneurship, DePaul University
B.S. in Business Administration, Truman State University |
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Notable News
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Featured Speaker at the Macmillan Learning and Scientific American STEM Summit 6.0
STEM Solutions: Promise and Progress
Creating STEM Role Models in Media, featuring: Angie Prindle, Senior Producer, Emmy Award-Winning PBS SciGirls; Kristi Grigsby, Founder, STEM Girls Books; Anna Rothschild, On-Air Host & Editor for Science, The Washington Post; Moderator Anna Kuchment, The Dallas Morning News Science Writer and Contributing Editor at Scientific American. Watch the presentation.