Writer, Author
Business eBooks, short stories, nonfiction personal reflections and children's books.
"When you can turn your passion into a career, it becomes much more than a job."
How to Rebrand a 10-Year-Old Company in Six Weeks
Turning a marketing challenge into opportunity [eBook] When a decade-old technology company prepares to make a re-entry and big splash into the market, one of the first things a marketer evaluates is the brand. As Kristi and her small marketing team presented their proposal for the 12 month transition, the Board had only one request: do it in six weeks. The team rose to the challenge and turned the experience into this eBook, sharing lessons learned and leveraging the content to generate new business leads. |
CHILDREN'S BOOKS STEM Girls Books™ With inspiration from accomplished women in STEM, STEM Girls Books are designed to introduce young girls to the exciting possibilities of STEM - science, technology, engineering and math. We launched on Kickstarter in April 2017 and met our fundraising goal in just three days. Our first three books were completed and published on Amazon four months later. Within the first month of publishing, over 400 books had been distributed to seven countries. STEM Girls Books have been honored with New Apple and National Indie Excellence Awards. |
How Many Yesterdays are in a Million Years? Contributor/Translator [Paperback] I had the privilege of collaborating on this book to bring this sweet Hebrew story to life in English. With the languages side-by-side, children around the globe will enjoy the simplicity and humor of a world seen through the eyes of a child. Story by Nini Atlas, illustrated by Miri Buchman, English translation by Kristi Grigsby |
I worked with Kristi for several years on all the marketing materials that rebranded and positioned the company as an industry leader, from the website to print to tradeshow displays and more. She was a master at putting words in a way that makes you understand the "message" immediately. She was always open minded to listen to my ideas and a pleasure to work with. After working with her for so many years, I shared with her my dream to translate a Hebrew book for children that I had illustrated with my friend who wrote the poems. We had been trying to get the book translated to English for years but nobody could do it. Over coffee I shared the idea and spirit of the Hebrew poems with Kristi and she created the English words, an exact translation, as if Hebrew was her main language. It was an amazing journey and the original author was also so happy to read the book she had written and see the poems come to life in English, exactly as she envisioned." -Miri Buchman